About the 

Team

DEDICATED TEAM OF PROFESSIONALS

EXPERIENCED, KNOWLEDGEABLE AND FRIENDLY

Start Smart Website is a sub-brand of Bauhinia Solutions, and we recognised a gap in the market for cost effective, easy to use, ready-made websites that YOU can manage yourself. Whilst we have been building WordPress websites since 2007, we weren’t actively promoting this. All our work was through word of mouth, and existing clients.

In early 2019, we decided to spread our wings and jump all in, and officially start promoting our website design and development services. We are based in Hong Kong and work with clients globally. Our services has been specifically designed for women entrepreneurs who are time poor, and want to spend their money wisely.

We like to keep things simple and uncomplicated, and Nicole’s attention to detail has rubbed off on the team.

We’re excited to help you create a beautiful, professional and fully functional website!

Nicole Graham


Founder and Director

Nicole started blogging after moving to Hong Kong in 2003, started learning to create websites in 2005 and has been providing virtual support since 2007. Having grown alongside WordPress, Nicole has designed and built her own websites as well as many client sites. She started out hand coding the CSS files, and as WordPress and technology evolved, she shifted to creating almost custom designs using premium themes from StudioPress and Elegant Themes.

Over the past 10 years Nicole has noticed how much more empowered women are to start their own business, and with this in mind, felt it was time to offer an almost custom website design solution. Nicole’s goal is to empower 1,000 women to manage and maintain their own website (until they’re ready to outsource it due to business success and growth).

Anna Lewis

Anna Lewis, Community Manager, Start Smart Website
Project Manager

Anna has been working with Nicole since early 2014, and over this time she has assisted with WordPress content updates, project management of website restructures, and the design and development of client websites. Anna has designed a number of our current demo themes.

In conjunction with the website support, Anna has been involved in creating quality social media content. Drawing from her past experiences, her broad knowledge of psychology and her deep understanding of ‘what makes people tick’, Anna is able to design detailed social stories and seamlessly switch between the voice, tone, and branding of various clients. Anna’s role as Project Manager is to support clients through their web development project.

Genevieve Salipan

Genevieve Salipan, Virtual Assistant, Start Smart Website
Virtual Assistant – Graphic Design

Genevieve has been working with the Bauhinia Solutions / Start Smart Website team for the past year and has assisted with some of the creation and design of our WordPress themes as well as helping with our client websites. Genevieve has solid experience in customer and administrative support.

Genevieve has helped client’s with some of the graphic design aspects of a website including logo design. Genevieve is a valued member of the Start Smart team and is always happy to help you wherever she can.

Marjorie May Stach

about-marjorie-virtual-assistant
Virtual Assistant – Web Development

Marjorie has been working with the Bauhinia Solutions / Start Smart Website team since early 2019 and has assisted with the creation of our client websites. Marjorie has solid experience in web development and technical support

With many experiences in different fields, Marjorie has become adaptable to different environments, industries, and platforms. She has excellent knowledge of WordPress and the technical aspects of our themes. 

A brand new website that fits my brand perfectly.

Nicole and her team have been instrumental in scaling up my business by creating a brand-new website that is easy to maintain and fits my brand perfectly. This has been great in helping me to get my name "out there." The team are wonderful to work with: super-responsive and dedicated to making me shine online. I can't recommend them highly enough!

Britta Butler, Founder, Britta Butler Designs

Made a significant difference to my business.

I’ve worked with the team on two occasions to rebuild commercial websites for my business. I highly recommend their services for anyone looking for a one-stop solution partner to build a simple, attractive and effective website for a small business. I found them to be very easy to work with because they are super structured in terms of planning for the necessary inputs and work to be done. They limit the systems they work within so that they can be very efficient and knowledgeable. In addition, they were able to make decisions about the look and usability of the website that suited me perfectly and saved me a lot of trouble. The results are two websites that I’m proud of that bring me business every day.

Angela Spaxman, Founder, Loving Your Work & Spaxman Limited

Offered invaluable insights and suggestions.

A huge help working with Anna on the redesign of our website. Anna quickly understood our client base and therefore the look and feel we were after. She offered invaluable insights and suggestions both in terms of content and design and was able to translate web requirements into something I could work with. I wouldn’t have made the progress we did without Anna’s support. We now have a website that we’re really proud of.

Suzanne Lines, Executive Coach, abamentis Ltd

I couldn’t work with a better company.

And they rocked it people. I couldn’t work with a better company. I love these guys, they were SO easy to work with, so patient, and so professional. If you’re looking to work with people who come from a place of integrity, I highly commend Nicole Graham and the team at Bauhinia Solutions.

Michelle Chant, Soul Coach, Holistic Therapist

Beautiful websites at low cost.

Bauhinia offers beautiful websites at low cost. The customer service was thorough and friendly. 

Dr. Monica Borschel, Clinical Psychologist

The whole process was efficient and effective.

When I was setting up my business as a sole trader, I was so fortunate and grateful to have the expertise, guidance and support of Nicole and Anna to help me with my website.  The whole process, from vision to implementation, was efficient and effective and the final product is an ideal representation of me and my business.

Aran, Founder, Trainer and CoachMindTheFullness