The Internet is the go-to place for practically anything that we do – from the way we communicate, how we shop, what destinations to go to, and many more. Our Internet usage has also changed the way developers create websites. With more people using Internet-ready mobile devices, most websites are now mobile-friendly so everything we need is just at the end of our fingertips.
Thus said, online presence is vital in engaging your audience and marketing your business. It is an opportunity to showcase your expertise and build credibility.
Before you start creating your own website, it is important to know more about the different types of websites available. While there are many types of site that can be categorized according to content, function and design, these are the most common websites today.
1. Information Sites.
These are particularly helpful websites especially at this age when resorting to print materials are becoming a thing of the past. These are sources of information and may contain related references. Websites like the Encyclopedia Britannica is a good source of credible information.
Weblogs or blogs are typically updated regularly and are written with a conversational tone. These can be personal or business blogs where topics can be practically anything. Microsoft founder Bill Gates shares his thoughts and philanthropic work through his blog.
Remember the days when we choose products from a printed catalogue and head out to the store? or flipped through the yellow pages for a specific service? This is the online version. Though it may sound like an eCommerce website, these pages do not offer payment options because the products or services cannot be sold over the web. These websites contain information about a company, its history, contact details, and other pertinent information. Having a website makes a company or business look professional and credible.
4. eCommerce Websites.
The Internet has also made it convenient for us to shop. We no longer need to go to department and grocery stores – they come to us. This has been made convenient by eCommerce websites. A combination of corporate, blog, and catalogue types, these websites list down products and services we can pay for with just a click. Shopping has never been this easy! The most popular eCommerce sites today are Amazon, Alibaba, and Ebay.
5. Social Media and Networking Websites.
Originally meant to connect people and cultivate a community connected through the Internet, social media and networking websites have evolved. Because of their popularity, they have also become a source of information and entertainment, as well as a commerce tool. Websites like Facebook, Instagram, Twitter, and Pinterest are among the most popular and widely used ones.
6. Business Directories.
Looking for a business? Google away! Business directories allow us to find exactly what we need without literally flipping the yellow pages. You can also list your business so your future customers can find you quickly. Some of the websites you can list your company with are Yelp, The Women Entrepreneurs Network, and largest search engine Google Business.
7. Online Communities / Forums.
People who share the same interest come to these websites to share knowledge and experiences. Users interact by discussing threads, posting and answering questions. Quora and Reddit are among popular ones.
8. Personal Websites.
This is especially helpful for individuals who wish to have strong online presence like authors and celebrities. Contents may include their bio, current and previous works, photos, videos – the list can be endless. “Harry Potter” author J. K. Rowling has her own.
9. Photo sharing.
Technology will continue to evolve, as is our growing dependence on them. Regardless of what business you are into, it helps to know what type of website will best help expand your business.